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May 25, 2006
Dell opens stores, doesn't carry product?
Maybe it's just me but when I think of a store I think of a place where I can actually buy things:
Dell, the vendor that pioneered direct sales in the computer industry, announced plans this week to test its first full-size retail stores. Continuing Dell's direct-sales structure, the stores will not actually stock Dell products. Instead, they will offer consumers an opportunity to test the company's wares, which include digital cameras, LCD televisions, and printers, in addition to PCs. Customers can order merchandise from the stores, over the phone, or from Dell's Web site.
Well a site to touch and feel is a good idea as people like to see what they are getting. A place where you can return and ship from or get tech support would be even better:
Dell has not decided if the outlets will offer product support
Considering their rep thus far might I suggest a HiWired Kiosk with a direct chat line?
As I've said I still have a good opinion of Dell but if my 18 month old laptop keeps overheating that might change.
Hat tip: Not Just for Techs
Posted by Peter at May 25, 2006 10:34 AM